Event merchandise has a hard deadline that does not move — your event date. Here is the timeline we recommend to every client planning a conference or product launch.
8 Weeks Out
Finalise the product list and rough quantities. Request samples from your vendor.
6 Weeks Out
Approve samples, finalise artwork, place the bulk order with a confirmed delivery date.
3 Weeks Out
Production should be underway. Confirm delivery address and any multi-city split requirements.
1 Week Out
Goods should already be delivered or in transit. This is not the week to be placing new orders.
Building in this buffer avoids the single most common event merchandise failure: rushed production leading to quality compromises.
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